Thursday, August 5, 2021

Meserole Theatre, 723 Manhattan Avenue

 The building that one housed the Meserole Theatre has been demolished. After closing as a cinema it became the Greenpoint Roller Palace from 1979-1986. After briefly serving as a discount store, the former theatre was an Eckerd Drug/Rite Aid, 1990-2020. An unsuccessful attempt was made to save the building.

1940 Tax Photo

Moving Picture World, November 12, 1921:
“The Meserole opened October 25, with the latest Power’s Type-E projectors and equipment as fine as money could buy. The house seats about 2,700 and the opening announcement of the management is interesting enough to warrant repetition. ‘There has been but one thought in the minds of the management of the Meserole Theatre—to present the finest productions of cinema-art, in deluxe surroundings at a price within the reach of all.’” 

Newspaper ad reproduced in Exhibitors Herald & Moving Picture World, March 3, 1928.

Since 1997 theatre historian, Cezar Del Valle, has conducted a popular series of  theatre talks and walks, available for  historical societies, libraries, senior centers, etc. Private walks also available.
Del Valle is the author of the Brooklyn Theatre Index, a three-volume history of borough theatres.
Currently seeking funding for “Editing & Formatting” the first three volumes of the Brooklyn Theatre Index, 3rd Edition


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